Our promise to you
There are no two ways about it: Mattresses In Black is not your average online retailer.
Sure, we’ve got all the things that make online shopping as beneficial as it is – lower prices, free deliveries, and returns – but we take all of that and turn it into a personal, down-to-earth experience that comes complete with one-on-one expert advice.
Our brand revolves around understanding our customers and satisfying their every expectation and need. With over 35 years of experience in the mattress industry, when we say we understand your fears and concerns, we genuinely do – and we care. Call us, and we’ll happily answer any questions you have no strings attached, and we can even place an order for you over the phone as easily as if you placed the order online yourself.
Transparency & Honesty
As for our marketing strategy? We don’t have one. Here at MIB, we believe that being transparent and honest is the way to go. In a world that screams complexity, we go for refreshing simplicity so what you see is what you get.
Mattresses are personal
Mattresses can be tricky business, aptly earning the nickname of “Great Mystery Box” for a reason: they’re beautifully packaged, but no one really knows what’s inside- and what makes for a great mattress.
If you’ve ever tried to shop for a mattress only to leave vaguely bemused by fancy tongue-twister terminology and claims of mattresses designed with the latest “cutting-edge technology”, you’re not alone.
These marketing strategies can often leave the lingering notion in your mind that better means costly, and that if you’re not breaking the bank for your bed, you’re doing it wrong.
It might come as a surprise to you that on average 60-70% of the retail price you pay for a mattress comes with no actual advantage to the mattress itself and no physical benefit to you.
Instead, the money goes to covering rent, transport, advertising – the list goes on, and the larger the size of the company, the more you pay for their costs.
There are fundamentally two things that make a great mattress: the springs that provide the support, and the padding that gives comfort. The raw cost for these components doesn’t justify some of the excessive price tags you find in major retailers.
Mattresses are personal. Here at MIB, we get that, and we hold tight to our integrity.
The best mattress shopping strategy is the logical one: take advantage of online shopping and its benefits, and remember that smaller companies have more control over their running costs, which ultimately means the best possible deal for you.
The Mattresses in Black commitment extends to all product ranges.